Are you interested in growing your brand?
Of course
you are. You’re not going to say no to that – growing your
brand is growing your business. Who would say no? Unfortunately,
there are a staggering number of businesses out there who are
saying no to unprecedented growth with one, simple choice.
The
choice to not have a website.
“But my business doesn’t sell online!” you say. I’m here to tell you, friend, that every business – from the high tech companies in Silicon Valley, all the way down to the smallest mom and pop grocery store in the country, needs a website to survive in the modern economy.
Let’s talk about why.
Websites Have Become The Norm
The simplest answer to this question is the fact that a website has become a business essential, something you should automatically invest in from the start, like a business plan, or a logo. It’s non-negotiable in the starter pack of things new businesses need.
When you have a website, a customer can
quickly look up information they need to know about your brand. From
concrete things like business hours, locations, and reviews, to more
abstract concepts like your company’s values and the history behind
your business. These things help the customer decide whether or not
you’re a good fit, and if they can’t find that information
quickly, you’ll find yourself losing business to the people
whose information they can find.
Your website
communicates your identity quickly and efficiently. A customer will
not use a service they can’t find.
A Website Proves You Can Do The Job
A problem with garnering business in
the past is that it’s hard to prove to customers that you
can do the job until you’ve already done it. It’s just common
knowledge that brick and mortar businesses without an online presence
have a harder time getting started until word of mouth kicks in, and
your customers give you the social proof you need.
Fortunately,
with a website, you have the chance to lay out your social proof from
the beginning. If you collect reviews from customers, you can display
them on your website so that potential leads visiting your site can
see that you do good work based on the word of others. No more
waiting for word of mouth to kick in – you can make sure that
the people who need your service see that you do good work.
A Website Is Your Face To The World
Never has it been easier to communicate your brand – your identity – to a potential customer base. Want to make sure your customers know you as friendly, fun, and hard-working? There’s no easier way to display that than a website. If what you want is a reputation as a hardworking and professional company, the way to communicate your values than to state them plainly on your site, with a design that conveys those qualities.
You control the narrative with a website. Your customers can not just know about you, but communicate with you as a person, interacting on a level not available with purely brick and mortar channels.
Get Started On Your Website Today
Have we convinced you? There’s no doubt in our minds that building a website for your business will build a sense of professionalism and forward-thinking that will propel your busienss to success.
Don’t delay your business’s growth any further – get started building your business’s online identity today!